DEVELOPING A CUSTOMER ACQUISITION AND CUSTOMER RETENTION STRATEGY FOR WELLNESS PLATFORM (A CASE STUDY: FITCO APPLICATION)
People nowadays aim to have a healthy lifestyle. However, not everyone is ready to have a healthy lifestyle. There are many challenges to living in one, including eating patterns that are not in accordance with the recommended nutrition and less time to exercise. This provides an opportunity for the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47581 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |