DEVELOPING A CUSTOMER ACQUISITION AND CUSTOMER RETENTION STRATEGY FOR WELLNESS PLATFORM (A CASE STUDY: FITCO APPLICATION)

DEVELOPING A CUSTOMER ACQUISITION AND CUSTOMER RETENTION STRATEGY FOR WELLNESS PLATFORM (A CASE STUDY: FITCO APPLICATION)

People nowadays aim to have a healthy lifestyle. However, not everyone is ready to have a healthy lifestyle. There are many challenges to living in one, including eating patterns that are not in accordance with the recommended nutrition and less time to exercise. This provides an opportunity for the...

Full description

Saved in:

Bibliographic Details
Main Author:	Mutiara Wibowo, Vanessa
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/47581
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

Similar Items

STRATEGY OF PLATFORM STREAMING LANGIT MUSIK APPLICATION TO IMPROVE MONTHLY ACTIVE USERS THROUGH CUSTOMER ACQUISITION AND CUSTOMER RETENTION
by: Sarah Permana, Nabilla

CUSTOMER ACQUISITION AND RETENTION STRATEGY FOR RICHIE THE FARMER
by: Fadhilah, Maryam

DEVELOPING MARKETING STRATEGY INITIATIVES TO ENHANCE CUSTOMER ACQUISITION AND CUSTOMER RETENTION FOR MEDTECH STARTUP (CASE STUDY: RILIV)
by: Inas, Salma

PROPOSED STRATEGY FOR IMPROVING CUSTOMER SATISFACTION, ACQUISITION AND RETENTION IN LOGISTIC PROVIDER COMPANY
by: Nur Pratama, Ichwansyah

PROPOSED MARKETING STRATEGIES OF STREAMING VIDEO SERVICES MAXSTREAM APPLICATION TO INCREASE MONTHLY ACTIVE USERS THROUGH CUSTOMER ACQUISITION AND CUSTOMER RETENTION IN PANDEMIC
by: Fernando, Byan

PROPOSED MARKETING STRATEGY FOR IMPROVING CUSTOMER SATISFACTION CUSTOMER LOYALTY AND CUSTOMER RETENTION PEDALAMAN COFFEE
by: Rachmadhini Fajrin, Tasya

INCREASING CUSTOMER RETENTION USING CUSTOMER CHURN AND CUSTOMER LIFETIME VALUE USING EXTREME GRADIENT BOOSTING AND BG/NBD MODEL
by: Ambar Sutandar, Vanessa

BALANCING CUSTOMER ACQUISITION AND RETENTION WITH CAPACITY EXPANSION IN A FIBER-TO-THE-HOME BROADBAND SERVICE PROVIDER
by: Victoria Sandroto, Indah

CUSTOMER RETENTION STRATEGY PLANNING FOR PERSONAFIC FOR MEN
by: Syarihna, Rezkita

PROPOSED MARKETING STRATEGY TO INCREASE VIDIO.COM SVOD USERS THROUGH CUSTOMER ACQUISITION, PRODUCT PREFERENCE AND RETENTION
by: Satya Dorothea Tumiwa, Eka

Customer acquisition and retention spending: An analytical model and empirical investigation in wireless telecommunications markets
by: MIN, Sungwook, et al.
Published: (2016)

Managing customer relations : the effects of customer relationship strength on customer retention
by: Hoong, Gui Min, et al.
Published: (2008)

INTEGRATED MARKETING COMMUNICATION PROGRAM TO ENHANCE BRAND AWARENESS, CUSTOMER ACQUISITION AND CUSTOMER RETENTION OF BUDGET HOTEL CHAIN THROUGH DIGITAL MARKETING STRATEGY APPROACH (CASE STUDY: ASANA HOTEL BRAND)
by: Ari Setia Budi, Ratna

PROPOSED CUSTOMER RETENTION STRATEGY FOR OVO (PT VISIONET INTERNASIONAL)
by: Shofiyah Nasution, Ghina

PROPOSED CUSTOMER RETENTION STRATEGY OF PT SONAR ANALITIKA INDONESIA
by: Jiwo Prasetyo, Wiranata

STRATEGY OF WORKFORCE MANAGEMENT TOOLS PLATFORM JOB2GO WMT APPLICATION TO IMPROVE ACTIVE USERS THROUGH CUSTOMER ACQUISITION
by: Luthfansyah Prabowo, Muhammad

PROPOSED ACQUISITION AND CUSTOMER MANAGEMENT STRATEGY FOR TITIKTEMU.CO.ID AS AN ONLINE CONSULTATION MARKETPLACE PLATFORM IN INDONESIA
by: Humaerah, Aisyah

FORMULATING CUSTOMER RETENTION STRATEGY BASED ON CHURN PREDICTION MODEL (CASE STUDY: S-FITNESS)
by: Fasya Ghasani - Nim: 14414028 , Nadhira

Analysis Of Factors Affecting Customer Satisfaction And Customer Retention On E-Commerce
by: DEWI NURAINI RAHMI AZASI, 041311433142, et al.
Published: (2021)

Customer retention via data mining
by: Ng, K., et al.
Published: (2013)

REDESIGN NEW CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM TO IMPROVE CUSTOMER RETENTION: CASE STUDY OF 4VM
by: Putri Rahmadhani, Fela

Social Listening for Customer Acquisition
by: DU, Juan, et al.
Published: (2013)

|DESIGNING RETENTION PROGRAM OF BESTPACKAGING CUSTOMER LOYAL BASED ON CUSTOMER LIFETIME VALUE
by: DANI KRISTANTO (NIM : 14411017), RENO

Data mining application: Customer retention at the Port of Singapore Authority (PSA)
by: Ng, KianSing, et al.
Published: (2014)

Business & product development of a customer loyalty platform
by: Yeh, Raymond Jing Xiang
Published: (2017)

STRATEGY FORMULATION FOR CUSTOMER ACQUISITION IN SHARIA BUSINESS (CASE: PT LAJNAH BISNIS SYARIAH)
by: Zakiy Ramadhan, Laksamana

PROPOSED CUSTOMER ACQUISITION STRATEGY FOR HOUSE CONSTRUCTION BUSINESS (CASE STUDY : BANGUNIN.ID)
by: Widyaputri Priyandanti, Adani

CUSTOMER ACQUISITION STRATEGY IN PROCUREMENT BUSINESS(STUDY CASE OF CV SARANA ANUGERAH SEJATI)
by: Firdausya, Asty

Online customer retention: The resistance to change perspective
by: Gupta, S., et al.
Published: (2013)

BUILDING CUSTOMER ACQUISITION STRATEGY FOR PT PILAR HIJAU MADANI
by: Safa Madani, Adiva

MARKETING STRATEGY AND CUSTOMER ACQUISITION FOR TOASTIEOLOGY AS A LEADING TOAST BRAND IN PALEMBANG
by: Rachmi Andini, Diajeng

A way toward customer retention in the Singapore services industry.
by: Chen, Pei-Yi.
Published: (2011)

DEVELOPMENT OF CUSTOMER RETENTION MODEL FOR FIXED BROADBAND TELECOMMUNICATION INDUSTRY IN INDONESIA
by: GEOGEMA NIM 23416018, NADESIA

AN INVESTIGATION OF DETERMINANTS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER RETENTION OF ONLINE FOOD PRODUCT SHOPPING IN INDONESIA: A CASE OF MOOSCIOUS GREEK YOGURT
by: Emily / 29116016, Felicia

DEVELOPMENT OF CONTENT MARKETING STRATEGY IN CUSTOMER ACQUISITION BASED ON STUDY BOARD EDUCATION CONSUMER SEGMENTATION BASED ON INTENTIONS AND USE OF E-LEARNING PLATFORMS
by: Mauludi Savitri, Nabila

CONTENT DEVELOPMENT AND MONETIZATION AS A PART OF CUSTOMER RETENTION STRATEGY FOR GAMES AS A SERVICE (GAAS) AT PT. MOBILE ESPORTS INDONESIA
by: Dzil Ikram, Rafdy

ANALYSIS TO DEVELOP THE QUALITY OF EXISTING CUSTOMER MEASUREMENT TO CREATE CUSTOMER RETENTION USING THE SIX PILLARS OF CUSTOMER EXPERIENCE: STUDY IN PT. JAMINAN PEMBIAYAAN ASKRINDO SYARIAH
by: Anandha Abdi, Adry

Hypermarket convenience : its dimensions and implications on customer retention.
by: Seah, Sindee Pei Ling., et al.
Published: (2008)

THE APPLICATION OF GAMIFICATION AS A STRATEGY TOWARDS CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY FACTORS ON GOJEK
by: Rachman, Arief

PROPOSED DIGITAL MARKETING STRATEGIES TO INCREASE CUSTOMER ACQUISITION FOR TRAVEL AGENT COMPANY
by: Alfathan, Fauzan