FORMULATING CUSTOMER RETENTION STRATEGY BASED ON CHURN PREDICTION MODEL (CASE STUDY: S-FITNESS)
<p align="justify">S-Fitness is a moslem women only sports club that was built on 2016. It is located in Cihampelas, Bandung. On their third year in 2018, S-Fitness have a very low retention rate, only 15%. The other 85% do not repurchase their membership period and become churners....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29470 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |