FORMULATING CUSTOMER RETENTION STRATEGY BASED ON CHURN PREDICTION MODEL (CASE STUDY: S-FITNESS)

FORMULATING CUSTOMER RETENTION STRATEGY BASED ON CHURN PREDICTION MODEL (CASE STUDY: S-FITNESS)

<p align="justify">S-Fitness is a moslem women only sports club that was built on 2016. It is located in Cihampelas, Bandung. On their third year in 2018, S-Fitness have a very low retention rate, only 15%. The other 85% do not repurchase their membership period and become churners....

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Bibliographic Details
Main Author:	Fasya Ghasani - Nim: 14414028 , Nadhira
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/29470
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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