DEVELOPING A CUSTOMER CHURN PREDICTION MODEL AND SENTIMENT ANALYSIS FOR PRODUCT EVALUATION AT PT X BY USING MACHINE LEARNING
PT X, one of education technology company, has a high percentage of churned customer for TryOut (TO) PTN product, at average of 73% based on last 5 TryOut. Churned customer is defined as customer who no longer uses a service or product (Hejazinia and Kazemi, 2014). As comparison, the tolerable churn...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79361 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |