DEVELOPING A CUSTOMER CHURN PREDICTION MODEL AND SENTIMENT ANALYSIS FOR PRODUCT EVALUATION AT PT X BY USING MACHINE LEARNING

DEVELOPING A CUSTOMER CHURN PREDICTION MODEL AND SENTIMENT ANALYSIS FOR PRODUCT EVALUATION AT PT X BY USING MACHINE LEARNING

PT X, one of education technology company, has a high percentage of churned customer for TryOut (TO) PTN product, at average of 73% based on last 5 TryOut. Churned customer is defined as customer who no longer uses a service or product (Hejazinia and Kazemi, 2014). As comparison, the tolerable churn...

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Bibliographic Details
Main Author:	Aisyarah, Ritzke
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/79361
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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