CUSTOMER CHURN PREDICTION IN THE BANKING INDUSTRY USING GENERALIZED LINEAR MODEL (GLM) AND ARTIFICIAL NEURAL NETWORKS (ANN)

• Main Author: Amanda, Della
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/74526
• Institution: Institut Teknologi Bandung

In a such competitive market, companies are making efforts to improve their business strategies. One of these strategies is to manage and strengthen interactions with its customers through Customer Relationship Management (CRM) so that the company's customers will continue using the products or...