THE APPLICATION OF GAMIFICATION AS A STRATEGY TOWARDS CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY FACTORS ON GOJEK
In this era, technology development gave big impact to the business and disrupting many businesses. With that, many businesses using the new method of marketing to adapt with the technology development and to be sustain in the business in the disrupting era. One of the marketing strategy to engage c...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49474 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |