THE EFFECT OF GAMIFICATION TOWARD CUSTOMER ENGAGEMENT IN SHOPEE E-COMMERCE
Customer engagement is one of the factors that influences a company's overall performance, this aspect reflects the interaction between customers and brands. Gamification is one method that can be used to increase customer engagement. This research examines the influence of gamification on cust...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83412 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |