Analysis Of Factors Affecting Customer Satisfaction And Customer Retention On E-Commerce

• Main Authors: DEWI NURAINI RAHMI AZASI, 041311433142, Achsania Hendratmi, -
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: Departemen Ekonomi Syariah FEB Universitas Airlangga 2021
• Subjects: H Social Sciences; HF Commerce; HJ Public Finance
• Online Access: https://repository.unair.ac.id/119287/1/301-Artikel_AchsaniaH_Analysis-Of-Factors.pdf; https://repository.unair.ac.id/119287/2/301-Similarity_AchsaniaH_nalysis-Of-Factors.pdf; https://repository.unair.ac.id/119287/3/301-AchsaniH_KualitasKaril.pdf; https://repository.unair.ac.id/119287/; https://e-journal.unair.ac.id/JEBIS/article/view/25936; https://doi.org/10.20473/jebis.v7i2.25936
• Institution: Universitas Airlangga

This study aims to analyze the factors that influence consumer retention on the e-commerce website Hijup. This study uses website quality, brand image, and Islamic physical attributes as factors that will shape customer satisfaction which in turn will affect customer retention. This research is quan...