Social Listening for Customer Acquisition

• Main Authors: DU, Juan, TAN, Biying, ZHU, Feida, LIM, Ee-Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Databases and Information Systems; Digital Communications and Networking; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/3208; https://ink.library.smu.edu.sg/context/sis_research/article/4209/viewcontent/SocialListeningforCustomerAcquisition_ZhuFeida_2013.pdf
• Institution: Singapore Management University

Social network analysis has received much attention from corporations recently. Corporations are trying to utilize social media platforms such as Twitter, Facebook and Sina Weibo to expand their own markets. Our system is an online tool to assist these corporations to 1) find potential customers, an...