Social Listening for Customer Acquisition
Social network analysis has received much attention from corporations recently. Corporations are trying to utilize social media platforms such as Twitter, Facebook and Sina Weibo to expand their own markets. Our system is an online tool to assist these corporations to 1) find potential customers, an...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3208 https://ink.library.smu.edu.sg/context/sis_research/article/4209/viewcontent/SocialListeningforCustomerAcquisition_ZhuFeida_2013.pdf |
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| Institution: | Singapore Management University |
| Language: | English |