Social Listening for Customer Acquisition

Social network analysis has received much attention from corporations recently. Corporations are trying to utilize social media platforms such as Twitter, Facebook and Sina Weibo to expand their own markets. Our system is an online tool to assist these corporations to 1) find potential customers, an...

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Bibliographic Details
Main Authors: DU, Juan, TAN, Biying, ZHU, Feida, LIM, Ee-Peng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/sis_research/3208
https://ink.library.smu.edu.sg/context/sis_research/article/4209/viewcontent/SocialListeningforCustomerAcquisition_ZhuFeida_2013.pdf
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Institution: Singapore Management University
Language: English
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