PROPOSED STRATEGY TO IMPROVE COINFEST ASIA'S CUSTOMER SATISFACTION

The purpose of this study is to examine the challenges Coinfest Asia had in obtaining sponsors, responding to competition from other conferences, and creating successful marketing plans. It assesses the primary barriers to acquiring sponsorships as well as the approaches taken to overcome them. T...

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Bibliographic Details
Main Author: Theresia, Andrea
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85918
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Institution: Institut Teknologi Bandung
Language: Indonesia