DOMESTIC TOURIST’S BEHAVIORAL INTENTION TOWARDS FOOD TOURISM DESTINATION: BANDUNG LOCAL RESTAURANT AND CAFE

Food tourism is known to have the potential to contribute to be a competitive advantage that could be a major development for a destination. In Indonesia, the foodservice market is anticipated to expand by 7.06% in the fourth coming years (2018-2023), with more populations having a high consumpti...

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Main Author: Putri Salamah, Kaisya
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/61056
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:61056
spelling id-itb.:610562021-09-22T21:21:04ZDOMESTIC TOURIST’S BEHAVIORAL INTENTION TOWARDS FOOD TOURISM DESTINATION: BANDUNG LOCAL RESTAURANT AND CAFE Putri Salamah, Kaisya Indonesia Final Project Bandung Local Restaurant and Café, Behavioral Intention, Domestic Tourist, Quantitative, Survey, PLS – SEM INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/61056 Food tourism is known to have the potential to contribute to be a competitive advantage that could be a major development for a destination. In Indonesia, the foodservice market is anticipated to expand by 7.06% in the fourth coming years (2018-2023), with more populations having a high consumption towards restaurants and café. The culinary industry in Bandung, one of the cities in Indonesia, is growing at a rapid pace, making it the most popular business in the city. Restaurant and café are considered essential elements of tourism since it contributes to the most significant regional income for Bandung city. However, with more new restaurants and café appearing in Bandung, the competition is getting fierce, which leads to a condition where the market is saturated. This research aims to understand food consumption experience factors that can shape domestic food tourist’s Behavioral Intention (e.g., revisit intention, recommend to others) towards Bandung local restaurant and café. The data was gathered using an online questionnaire to 220 respondents living in Indonesia, domiciled outside Bandung city within the age range of 18-58 years old, and had a prior visit to Bandung local restaurant and café. Subsequently, the PLS-SEM method is used to analyze the data. The result indicates that local food consumption value, and local food experiential value positively impact tourist attitudes towards local food and food destination image in Bandung local restaurant and café. Moreover, attitudes towards local food, food destination image, and tourist satisfaction are known to impact tourist behavioral intention positively (e.g., revisit intention, recommend to others) towards Bandung local restaurant and café. The result of this study is hopefully can be useful for local restaurant and café businesses in Bandung to develop their business into a promising sustainable food tourism destination. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description Food tourism is known to have the potential to contribute to be a competitive advantage that could be a major development for a destination. In Indonesia, the foodservice market is anticipated to expand by 7.06% in the fourth coming years (2018-2023), with more populations having a high consumption towards restaurants and café. The culinary industry in Bandung, one of the cities in Indonesia, is growing at a rapid pace, making it the most popular business in the city. Restaurant and café are considered essential elements of tourism since it contributes to the most significant regional income for Bandung city. However, with more new restaurants and café appearing in Bandung, the competition is getting fierce, which leads to a condition where the market is saturated. This research aims to understand food consumption experience factors that can shape domestic food tourist’s Behavioral Intention (e.g., revisit intention, recommend to others) towards Bandung local restaurant and café. The data was gathered using an online questionnaire to 220 respondents living in Indonesia, domiciled outside Bandung city within the age range of 18-58 years old, and had a prior visit to Bandung local restaurant and café. Subsequently, the PLS-SEM method is used to analyze the data. The result indicates that local food consumption value, and local food experiential value positively impact tourist attitudes towards local food and food destination image in Bandung local restaurant and café. Moreover, attitudes towards local food, food destination image, and tourist satisfaction are known to impact tourist behavioral intention positively (e.g., revisit intention, recommend to others) towards Bandung local restaurant and café. The result of this study is hopefully can be useful for local restaurant and café businesses in Bandung to develop their business into a promising sustainable food tourism destination.
format Final Project
author Putri Salamah, Kaisya
spellingShingle Putri Salamah, Kaisya
DOMESTIC TOURIST’S BEHAVIORAL INTENTION TOWARDS FOOD TOURISM DESTINATION: BANDUNG LOCAL RESTAURANT AND CAFE
author_facet Putri Salamah, Kaisya
author_sort Putri Salamah, Kaisya
title DOMESTIC TOURIST’S BEHAVIORAL INTENTION TOWARDS FOOD TOURISM DESTINATION: BANDUNG LOCAL RESTAURANT AND CAFE
title_short DOMESTIC TOURIST’S BEHAVIORAL INTENTION TOWARDS FOOD TOURISM DESTINATION: BANDUNG LOCAL RESTAURANT AND CAFE
title_full DOMESTIC TOURIST’S BEHAVIORAL INTENTION TOWARDS FOOD TOURISM DESTINATION: BANDUNG LOCAL RESTAURANT AND CAFE
title_fullStr DOMESTIC TOURIST’S BEHAVIORAL INTENTION TOWARDS FOOD TOURISM DESTINATION: BANDUNG LOCAL RESTAURANT AND CAFE
title_full_unstemmed DOMESTIC TOURIST’S BEHAVIORAL INTENTION TOWARDS FOOD TOURISM DESTINATION: BANDUNG LOCAL RESTAURANT AND CAFE
title_sort domestic tourist’s behavioral intention towards food tourism destination: bandung local restaurant and cafe
url https://digilib.itb.ac.id/gdl/view/61056
_version_ 1822003730980012032