PROPOSE DIGITAL MARKETING STRATEGY FOR B2B COMPANY (CASE STUDY: PT COGINDO DAYABERSAMA)
PT Cogindo DayaBersama is an energy sector company engaged in electricity, specifically managing power plants to provide Operation & Maintenance (O&M) services based in South Jakarta. During the COVID-19 pandemic, weakening demand stemmed from falling prices and pressure from the weakening v...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61637 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |