PROPOSE DIGITAL MARKETING STRATEGY FOR B2B COMPANY (CASE STUDY: PT COGINDO DAYABERSAMA)

PROPOSE DIGITAL MARKETING STRATEGY FOR B2B COMPANY (CASE STUDY: PT COGINDO DAYABERSAMA)

PT Cogindo DayaBersama is an energy sector company engaged in electricity, specifically managing power plants to provide Operation & Maintenance (O&M) services based in South Jakarta. During the COVID-19 pandemic, weakening demand stemmed from falling prices and pressure from the weakening v...

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Bibliographic Details
Main Author:	Rizky Alfathan, Irfan
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/61637
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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