HOW MARKETING STRATEGY CONTRIBUTE TO BUILD BRAND EQUITY IN GLOBAL MARKET: THE CASE OF B2B TELECOMMUNICATION COMPANY
In the last three decades, the telecommunications industry played a major role in the global technological revolution. But telecommunication companies are facing increasing competition from digital players which also offer voice and messaging services, accentuating the deterioration in the revenue o...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57641 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |