THE ROLE OF PERCEIVED QUALITY, PERCEIVED VALUE, AND PERCEIVED RISK IN INCRASING CONSUMER SATISFACTION AT LOCAL COFFEE SHOPS
Coffee is one of the leading commodities in the plantation sub-sector. In line with the increasing number of coffee production, the level of coffee consumption in Indonesia also increases. This situation is an opportunity for entrepreneurs to establish coffee shops as an effort to meet the needs of...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61694 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |