ANALYSIS OF GARUDA INDONESIAS CUSTOMER READINESS FOR IMPLEMENTING THE ONLINE BOOKING RESERVATION

• Main Author: Budiman (NIM 29105104), Harri
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/6193
• Institution: Institut Teknologi Bandung

ABSTRACT: <br /> <br /> <br /> <br /> <br /> For all this time, the conventional method has been used by most of the Indonesian airline industries. For example is reservation through Garuda Indonesias Sales Office. This method has been valued to give the customer sense of protection since the customer is able to see the seller face to face. The transformation from conventional method into electronic method is first started with the technological information development made for Garuda Indonesias Call Center. This call center is made especially for consumer who wants and likes to make a reservation using telephone and right after they make the reservation, they are able to make the payment by phone or go to the ATM. Given this business opportunity in Indonesians airlines industry, Garuda Indonesia will make a major significant change over its reservation method which is called online booking via internet. Although Garuda Indonesia is said to be the follower for this method, Garuda Indonesia is still 100percent sure that the launch of the product will have a positive attitude by its consumer. Therefore, this final thesis is made to <br /> <br /> <br /> <br /> <br /> find out to what extent the readiness of Garuda Indonesias customer to apply the online booking via internet.