IMPLEMENTING KEY ACCOUNT MANAGEMENT (KAM) USING SOFT SYSTEM METHODOLOGY (SSM) AS A CHANGE PROCESS APPROACH
Since the 1970 business to business reasearch and practice are turning attention to key account management in managing essential cusromers
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| Format: | Dissertations |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62276 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |