MARKETING STRATEGY ON HOSPITALITY SECTOR DURING COVID-19 PANDEMIC (CASE STUDY PRAMA GRAND PREANGER HOTEL)
The COVID-19 pandemic first appeared in 2019 in Wuhan, China. The virus began to spread in Indonesia in March 2020. The emergence of the COVID-19 pandemic has made conditions for several business sectors in Indonesia experiencing difficulties, one of which is the Hospitality Sector. The Hospital...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/62473 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |