A BUSINESS MODEL CANVAS ANALYSIS FOR BUSINESS DEVELOPMENT: CASE STUDY OF WARUNG MAKAN (FOOD STALL) BAROKAH IN PELESIRAN, BANDUNG

• Main Author: Nurul Ramadhanti, RR
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/62552
• Institution: Institut Teknologi Bandung

The Warung Makan Barokah (Food Stall) is located in Pelesiran as a micro-business that provides food and beverages, facing significant challenges when COVID-19 starts to emerge. The common issues are difficulties in adopting a new regulation from the government, suffering from sales loss, and the human resources adaptation obstacles. This study aims to find a development strategy by first defining the condition of Warung using a tool known as business model canvas. Second, Formulate the strategy based on the state found. Third, describe a current condition in comparison with pandemic situation business requirements. Fourth, formulate the implementation plan in order to establish the strategy that has been planned. Data collection was first performed as a literature review on several subjects: business model canvas, covid pandemic situation, food processing industry, previous research on business model canvas, Warung Makan condition in Indonesia, the geography of Pelesiran area, and supporting tools for external and internal business analysis. The literature review served as the basis for the research questions and goals. Secondly, interviews were conducted with business owners, customers, and experts to gather the data as qualitative research. The question was based on business model canvas, customer-centered innovation framework (Consisting of Persona canvas, empathy map, value proposition canvas, and porter five forces), and SWOT analysis. The stage of business growth was also discovered in order to support the data. Currently, Indonesia is in a period of a ‘low touch economy,’ which means the strategy for business should point towards digitalization of business. The business model canvas analysis, Porter’s five forces, consumer analysis, SWOT, and Growing Pains are used to discover business problems. From the list of problems, a specific solution will work best for Warung Makan Barokah's current condition based on the current stage of growth. The best strategy for Warung Makan Barokah is that Warung should focus on developing products that satisfy target market needs. The specified solution Warung needs to implement is developing a new product, adapting to technology for marketing and operational, business canvas reformation, and the solution based on SWOT (Strength, Weakness, Opportunities, Threats) analysis. There is five plan which Warung Makan Barokah can implement. (1) product development as an innovation. Develop Sundanese food add with customer process innovation, establish a partnership program(2) Human training technology adaptation, A human resource training planed to divided into two sections, first is for employee and second is for the owner (3) social media adaptation. Social media offers easy-to-build communication to the market. (4) branding program, Brand warung as a gathering place with intention, the first come to mind when mentioned gathering, costumer hopefully can pick Warung Makan Barokah an option among other selection. and (5) adopting ITB UMKM program. ITB UMKM Program offered a supply chain integration that can benefit Warung’s owner in the critical activities requiring an ingredient for operation. This research also provides a timetable for further project implementation