DEVELOPING EFFECTIVE MARKETING STRATEGY TO ENHANCE MARKET SHARE (CASE STUDY: CV MANUNGGAL SINAR SEJAHTERA)
The tobacco industry has a multiplier effect on the Indonesian economy, absorbing vast amounts of jobs and becoming the highest excise tax income source. Moreover, Indonesia has the largest cigarette market in ASEAN, attracting several businesses to compete within this sector. One of Indonesia...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/62594 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |