PROPOSED BUSINESS MODEL AND DIGITAL MEDIA INITIATIVES USING THE ELEMENTS OF NEW WAVE MARKETING FOR LIGHTHOUSE CAFE & COMMUNITY COMPOUND
Accommodation and foodservice industry in Padang, West Sumatera had to experience a steep decline, therefore making its Gross Regional Domestic Product (GRDP) reached its lowest level over the past five years. These figures also correspond to the declining number of restaurants in Padang, despite ag...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62856 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |