CUSTOMER LOYALTY STRATEGY FOR SEMEN INDAH GRAHAâS DIGITAL ORDERING PLATFORM
In a condition where the number of players and the capacity of the cement plant are increasing, the competition in the cement industry is getting fierce due to oversupply. However, not all cement players are aware of the opportunity where building material retailers, as the primary channel for bagge...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62859 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |