FINANCING STRATEGY TO EXPAND PROPERTY DEVELOPMENT AT PT NUSA INDAH PRATAMA

• Main Author: Ramadlan Sumarna, Fazrian
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/62916
• Institution: Institut Teknologi Bandung

Nusa Indah Pratama, Ltd. is a company engaged in property. The company was founded on October 28, 2011. Broadly speaking, Nusa Indah Pratama is a company engaged in the sale and purchase of property including kiosks, RSH (Residential Healthy Home) residences and estates. The recent COVID-19 pandemic has affected the property business a bit, but it is fundamentally promising. Before determining the strategy of the business, it is necessary to analyze the external and internal conditions of the company. SWOT will be used to analyze internal and external conditions, in addition, BMC will be used to analyze internal conditions. The strategy that will be proposed is in the form of development of new projects in accordance with property market conditions and alternative financing strategies with debt financing and equity financing. The results of the strategy formulation are poured into the 10-year action plan for the development of new regional development. Business strategies proposed for the company are the development of apartment occupancy for the upper middle class and financing strategies in the form of combined financing strategies with composition (equity 45% and debt 55%). Business formulation strategy helps companies to run projects effectively and efficiently so as to increase asset value and provide value in the form of profit for shareholders.