BUSINESS AND MARKETING STRATEGY FORMULATION FOR CALTARA TO IMPROVE COMPANY PERFORMANCE IN THE CURTAIN BUSINESS
Caltara is one of the biggest curtain stores in Tasikmalaya, Indonesia, selling curtain fabric materials and other curtain accessories. Although the number of curtain demands is increasing, Caltara has a stagnant revenue. Regarding the company's goals of increasing monthly revenue and acquiring...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63024 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |