MARKETING STRATEGY TO BE THE TOP OF MIND CRYPTO PLATFORM BRAND FOR CRYPTO INVESTORS (CASE STUDY: PT. BIRU HIJAU)
PT. Biru Hijau is a mobile-first crypto wallet and trading platform in Indonesia, one of the very few crypto exchanges in Indonesia that is officially licensed by the Bappebti, Ministry of Trade. Launched in 2020, PT. Biru Hijau aims to make cryptocurrency easier to understand by anyone as well as h...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63511 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |