COMPREHENSIVE ANALYSIS OF ALIBABAâS ACQUISITION OF LAZADA
This article takes the case of Alibaba, a representative of Chinese Internet companies, in its overseas acquisition of Lazada. The article analyzes the specific details of Alibaba's overseas acquisition of cross-border e-commerce Lazada, and explains the development profile and business models...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63523 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |