BUSINESS DEVELOPMENT STRATEGY TO DEVELOP AND SUSTAIN SMALL FAMILY BUSINESS (CASE STUDY : HUANGHUN BIRD’S NEST)

BUSINESS DEVELOPMENT STRATEGY TO DEVELOP AND SUSTAIN SMALL FAMILY BUSINESS (CASE STUDY : HUANGHUN BIRD’S NEST)

Huanghun Bird's Nest is a family business that sells small-scale raw bird's nest (SME) which has been operating for 20 years in Banyuwangi. The development and growth of the Huanghun Bird's Nest is considered very slow, so the second generation started to develop the Huanghun Bird...

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Bibliographic Details
Main Author: Setiawan, Eunike
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/63623
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/63623

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