ANALYZING CONSUMER PERCEIVED VALUE TOWARDS MOBILE GAME LOYALTY AND IN-APP PURCHASE INTENTION OF MOBA MOBILE GAMES IN INDONESIA
The meteoric rise of the mobile gaming industry is not paired with the ability of its developer to induce its players’ loyalty and ultimately purchase intention. Understanding the influential factors of what makes a customer loyal and making a purchase is important for the developers as it would inc...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63761 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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