SPOTIFY : THE EF ECT OF TRIAL EXPERIENCE ON USERâS PURCHASE INTENTION OF PREMIUM SERVICE
The freemium or ‘free’ and ‘premium’ business model has been used since the 1980s, and it is now especially popular among SaaS (Software as a Services) companies and other internet-based companies, including MaaS (Music as a Service) business as an example of Spotify. The free side of this business...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63805 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |