PROPOSED MARKETING STRATEGY BASED ON CONSUMER BEHAVIORAL INTENTION IN USING SPOTIFY; DIFFERENCES BETWEEN FREE AND PREMIUM USERS
Digital music revenue, especially paid subscription audio streaming now account for more than half of the global recorded music market. In Indonesia specifically, the market for audio streaming is expected to grow resulting in a market volume of US$0.9m by 2022. In a growing and competitive music-st...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38215 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |