PROPOSED MARKETING STRATEGY BASED ON CONSUMER BEHAVIORAL INTENTION IN USING SPOTIFY; DIFFERENCES BETWEEN FREE AND PREMIUM USERS

PROPOSED MARKETING STRATEGY BASED ON CONSUMER BEHAVIORAL INTENTION IN USING SPOTIFY; DIFFERENCES BETWEEN FREE AND PREMIUM USERS

Digital music revenue, especially paid subscription audio streaming now account for more than half of the global recorded music market. In Indonesia specifically, the market for audio streaming is expected to grow resulting in a market volume of US$0.9m by 2022. In a growing and competitive music-st...

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Bibliographic Details
Main Author:	Putri Amalina, Nadia
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/38215
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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