THE STUDY OF CUSTOMER EXPERIENCE ON GRAB SUBSCRIPTION PLAN PROGRAM AND ITS EFFECTS TOWARDS CUSTOMER LOYALTY ON GRAB COMPANY
In riding hailing services, Grab launched its new feature named Grab Subscription Plan program that launched in December 2018. Previously, Grab said that this subscription feature is the tool of a company to overcome price wars with Go-Jek and to sustain customer loyalty for the long-term strategy....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64369 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |