THE IMPACT OF HOTEL AND ONLINE TRAVEL AGENT COLLABORATION ON PROFIT MARGIN FOR THE SUMMIT SILIWANGI HOTEL

This new era of business, a shift to digitalization in a must for all industry sectors, hospitality is one of them. Nowadays, collaboration between online travel agent to develop and increase more value for small-non-franchise properties. These hotels with no strong branding and system are considere...

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Bibliographic Details
Main Author: Pratama Candra, Bryan
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64382
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Institution: Institut Teknologi Bandung
Language: Indonesia