THE IMPACT OF HOTEL AND ONLINE TRAVEL AGENT COLLABORATION ON PROFIT MARGIN FOR THE SUMMIT SILIWANGI HOTEL
This new era of business, a shift to digitalization in a must for all industry sectors, hospitality is one of them. Nowadays, collaboration between online travel agent to develop and increase more value for small-non-franchise properties. These hotels with no strong branding and system are considere...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/64382 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |