Effects of hotel online word of mouth among millennial travelers

This study aims to explore the effects of online word of mouth among the millennial travelers in the hotel industry. Effects of online WOM were measured using the research model derived from theoretical frameworks of WOM and consumer behavior. These were compared with corresponding survey that inves...

Full description

Saved in:
Bibliographic Details
Main Author: Reyes, Ronie Marie P.
Format: text
Language:English
Published: Animo Repository 2016
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5262
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English