Effects of hotel online word of mouth among millennial travelers
This study aims to explore the effects of online word of mouth among the millennial travelers in the hotel industry. Effects of online WOM were measured using the research model derived from theoretical frameworks of WOM and consumer behavior. These were compared with corresponding survey that inves...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5262 |
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| Institution: | De La Salle University |
| Language: | English |