THE INFLUENCE OF BRAND IMAGE AND COUNTRY-OF-ORIGINS TOWARDS PURCHASE INTENTION OF MINISO WITH THE MODERATING EFFECT OF GENDER IN INDONESIA
In this modern era, choosing a product to buy is not only based on their quality but about how the product’s value is perceived by the customer itself. The customer perception can be occured by noticing the brands itself. Furthermore, there is a strategy to create customer purchase intention by cr...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64420 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |