COMPARISON BETWEEN FORMAL FEEDBACK AND INFORMAL FEEDBACK TO INCREASE MEMBER ENGAGEMENT IN STUDENT ORGANIZATION

• Main Author: Melia Damayanti, Ika
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64440
• Institution: Institut Teknologi Bandung

Currently, in industry 4.0 era, some challenges should be faced, and it requires several essential skills to prepared, such as complex problem solving, critical thinking, creativity, people management, coordinating with others, emotional intelligence, judgment and decision making, service orientation, negotiation, and cognitive flexibility. Organizations play a role in enhancing these required skills specifically for the student who would compete in this era. In Institut Teknologi Bandung, there are various student organizations, and most of them are in the form of a nonprofit organization. Since a nonprofit organization does not generate profit, there is no compensation and benefit system in the organization to retain the member such as salary. All of the members work voluntarily. It affects the engagement of members, as the members' motivation could be decreasing due to the absence of compensation that motivates them. Thus, the organization could experience a human resource shortage issue. Strategic communication is a tool for increasing group engagement in the community. Management level is the most influencing member in the organization since all projects for one year organized by them. In student organizations, intensive communication in management level conducted by the feedback session, which is given by the head of department to their staff. This research aims to find out whether feedback could be a solution to solve member engagement issue in organization X This research uses a qualitative method with framework analysis method. Data collected with semi-structured interviews and observation among management levels that used formal or informal feedback. The result of this research shows that informal feedback implementation is more influential to increase engagement in student organization.