MEASURING THE INFLUENCE OF DISCOMFORT TOLERANCE TO CUSTOMER LOYALTY: WARUNK UPNORMAL CASE
A well-known coffee shop in Indonesia, Warunk Upnormal, is striving to manage their customers' loyalty. In establishing customer loyalty programs, companies should among others, create a comfortable environment. There are four main elements to construct comfort: thermal comfort, visual comfort,...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64457 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |