TECHNOLOGY ACCEPTANCE MODEL (TAM) ON APPLICATION OF AUGMENTED REALITY FILTER ON BRAND PROMOTION THROUGH INSTAGRAM
Social media filters including Instagram have become a trend that is attached to all levels of society, ranging from children to those who are elderly. Most of these filters adapt a technology that is able to combine the virtual world with the real world on a screen, called Augmented Reality (AR). L...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64476 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |