THE INFLUENCE OF SELF-EFFICACY IN CUSTOMER ACCEPTANCE TOWARD ONLINE HEALTHCARE APPLICATIONS IN INDONESIA

• Main Author: Bayurizki, Muhamad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64514
• Institution: Institut Teknologi Bandung

Online healthcare applications have recently grown rapidly since global pandemic Covid-19 occurs in Indonesia. Moreover, this kind of applications could be the most efficient alternative to access medical services in Indonesia. This alternative also considered as one of the suitable options to increase Indonesia’s health index which is still one of the underdeveloped in the world’s health index, since this kind of applications could make the access of medical facilities (one of the important assessments on world health index ranking) easier than before. The findings of this study are based on the analyses of the factors that influence an individual’s self-efficacy and also based on analyzation of the influence of an individual’s self-efficacy towards customer’s acceptance of online healthcare applications. Using a modified Technology Acceptance Model (TAM) which provided some constructs that needed in this study (e.g. Behavioral Intention; Perceived Usefulness; and Perceived Ease of Use). Data were collected from 220 users of online healthcare applications by the online questionnaire. This study provide evidence that indicates customer experience, social persuasion, and physical conditions have positive and direct influence on the individual’s self-efficacy, and only psychological conditions which only has influence on individual’s self-efficacy if this variable measured simultaneously with other independent variables. The result also confirmed that self-efficacy has positive and direct influences on behavioral intention to use online healthcare applications. Furthermore, this study also provides recommendations for the marketing practitioner or the provider of online healthcare applications to giving more attention to understanding customer’s self-efficacy for develop better strategies in order to enhance the number of users to give more impact on Indonesia’s health condition.