BRANDING APPLICATION IN HIGHER EDUCATION INSTITUTION: A CASE STUDY OF SBM ITB
Universities used to have rather little competition and branding was therefore not an issue that required attention. However, like most service-oriented organizations, universities are today facing an environment that is becoming increasingly competitive and must therefore strive to find new ways...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/64557 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |