BRANDING APPLICATION IN HIGHER EDUCATION INSTITUTION: A CASE STUDY OF SBM ITB

BRANDING APPLICATION IN HIGHER EDUCATION INSTITUTION: A CASE STUDY OF SBM ITB

Universities used to have rather little competition and branding was therefore not an issue that required attention. However, like most service-oriented organizations, universities are today facing an environment that is becoming increasingly competitive and must therefore strive to find new ways...

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Bibliographic Details
Main Author:	Arief, Irfan
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/64557
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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