RELATIONSHIP BETWEEN PROMOTION MIX AND BRAND AWARENESS (CASE STUDY: DIZAYN)
Indonesia is one of the most developed countries in Southeast Asia, there are many designers from Indonesia who have achieved success at the international level. The Indonesian fashion industry currently contributes 20% to the creative economy sector. In this case, the government also contributes to...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71968 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |