THE EFFECT OF CUSTOMER EXPERIENCE TOWARDS ENGAGEMENT IN SOCO BY SOCIOLLA
As the new platform of conducting transactions through mobile app, m-commerce extends the benefit in e-commerce in terms of convenience and flexibility. However, the usage of m-commerce to conduct transaction is still low. SOCO by Sociolla, which is one of m-commerce that adapt m-commerce as their n...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64563 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |