DETERMINING THE INFLUENCING FACTORS OF INDIVIDUAL FINANCIAL DECISION-MAKING BEHAVIOR BIAS UNDER PROSPECT THEORY

Uncertainty and risk are considered as familiar components whenever an individual required to conduct decision making. Several studies have proved that people are cognitively biased in deciding under uncertainty (Simmons, Zardkoohi, & Station, 2017). This evidence concludes that Expected Utility...

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Bibliographic Details
Main Author: Anastasia Yeoda, Wendy
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64594
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Institution: Institut Teknologi Bandung
Language: Indonesia