DESIGNING MOTION GRAPHIC TO INCREASE AWARENESS OF INFORMATION POLLUTION TO GENERATION Z

• Main Author: Yahya Ayyasy, Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64642
• Institution: Institut Teknologi Bandung

The development of informaon technology has made it easier for the world's cizen to communicate and seek informaon from anywhere and anyme, and as a whole has changed the lives of people around the world. However, the development of informaon technology has also resulted in a phenomenon called informaon polluon. A phenomenon that can have a negave impact on society from the psychological, financial, law, and even the security aspect of life. Without realizing it, the world’s cizen, especially Generaon Z who grew up in tandem with technological innovaon, has the potenal to help increase the amount of informaon polluon on the internet and also become vicms of this informaon polluon. Therefore, it is necessary to design a media that can increase the awareness of Generaon Z to start paying aenon and to understand what informaon polluon is in order to reduce the spread and expenditure of informaon polluon in their daily lives. Media that is considered to have the potenal to spread informaon about informaon polluon to Generaon Z is moon graphics. The purpose of this research is to find out informaon about informaon polluon and to design moon graphics to reduce the expenditure and spread of informaon polluon in generaon Z. This study uses qualitave and quantave methodologies through data collecon conducted through literature review, quesonnaires, and interviews. The slogan “Stop! Think! Share!” is used to explain one soluon that can be done to prevent the spread of informaon polluon, and serve as the main element of the communicaon strategy for the moon graphic.